Tag Archives: mobile phones

35% of Android, iPhone Users Connect to Apps While Still in Bed

Ericsson recently published a report which found that 35% of US Android and iPhone users surveyed interacted with an app before getting out of bed. Continue reading

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How many hours a day do Americans spend on the media?

Media consumption is on the rise and time spent using mobile devices is reportedly growing faster than all other media. So how many hours a day does the average American spend interacting with major media? Continue reading

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Media buys and mobile advertising, the perfect combination?

The Mobile Internet has finally come of age, so what does it all mean in terms of opportunities for mobile marketers? Continue reading

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Maximizing reach and sales through mobile Internet

Smartphone sales are growing exponentially with half of Americans expected to own one by the end of 2011. This article looks at utilizing mobile Web to increase business. Continue reading

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Why you can’t ignore SMS marketing any longer

If most teenagers prefer to communicate with text messages, instant messaging and social networks, then email marketing doesn’t reach as far as it used to. SMS marketing could be a viable alternative. Continue reading

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Is the iPad the Standard for Tablets?

In 2010, Apple sold over 15 million iPads worldwide. When compared to general sales of tablet PCs, this equates to around 75% of the market sales. But does the iPad set the standard for tablets? Continue reading

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