The future of internet is changing and fast. The world’s major players such as Google, Apple, Mozilla, Facebook, and Microsoft are all talking about HTML 5. However, whilst the world waits for the ‘next big thing’ in Internet, some of us are asking if the ‘next big thing’ will be available on mobile? If the future of Internet is HTML 5, then how can mobile marketing, as one of today’s fastest growing markets, keep pace in order to adopt the use of this innovative technology?
It would appear this question has already been answered, with estimates indicating that by the end of the second quarter of 2010, some 350 million mobile phones had been shipped which offered partial, or complete support of the HTML 5 format. So why are developers already looking to HTML 5 sites over WAP sites? Much of today’s web usage is accessed via mobile devices, and by 2013 analysts expect mobile to surpass PC as the device of choice when it comes to surfing the net. Due to the expanding use of mobile Internet, user files, games and applications will have to be readily available anywhere, anytime. This rapid usage has already been noted and as such the new mobile marketing experience is causing users to shift towards mobile cloud computing, a system whereby both the data storage and the data processing happen outside of the mobile device from which an application is launched.
According to some, this is where HTML 5 comes in. The new web model will allow for the creation of a richer user experience and far more powerful applications on the web than we have seen before. There are already some HTML 5 applications in use but research indicates that user experience is better on native applications. However, as is the nature of mobile and the Internet, we are experiencing a rapid development and are seeing more advanced applications every day. To this extent, it is predicted that it shall not be long before user experience for HTML 5 applications is on par with that of native applications.
Not only is HTML 5 already available for mobile phones, but already ABI researchers and a Juniper Research report are agreeing on the fact that HTML 5 and mobile is going to thrive, and push the trend of Mobile Cloud Computing. HTML 5 will offer offline data caching, meaning cloud-based applications can operate much the same as their device-based counter parts: if the internet connection goes down, the application keeps on working. Canvas and Video will also be a feature allowing graphics and videos to be added to a page without the need for plug-ins and devices like the new dual-core mobile phones are already making huge advancements in graphics acceleration, faster Javascript engines and high performance processors.
So not only is HTML 5 already available for mobile phones, it is already in a rapid development stage, perpetuating the advancement of mobile technologies and continuing the role of mobile marketing as a revolutionary industry.
This article was written by Sam Hallahan of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on this link to get free advice on how mobile marketing can improve your business’ advertising.
