Not only is US mobile advertising spend continuing to grow in 2011 but according to research, that spend could exceed a staggering $1Billion by year-end. So says a recent report by Forrester Research who goes on to say marketers will “finally allocate sufficient funds into mobile”. They predict that marketers are now truly mastering their craft and mobile marketing is maturing with potentially great results for driving foot traffic into retail stores and for generating leads to sell products and services.
Cast your mind back to all that you can do on a standard PC, with more and more smartphone and tablet ownership, many of those activities can now be replicated via mobile with the added advantage of being just that – mobile! Whether it is searching on the Internet, locating a new store, a nearby restaurant in a new city, doing that last-minute bill paying or banking or simply connecting with friends and family, it is all just a few taps away.
The added difference that mobile makes is the flexibility it gives on an anytime/anywhere basis. A mobile is a part of how we run our everyday lives and this is why consumer product and service companies need to better promote their mobile content and services, to take advantage of this factor. A huge mobile audience is out there waiting and marketers are taking advantage by targeting through campaigns using everything from SMS campaigns right through to rich media formats. Consumers are open to mobile marketing, especially when there is an incentive such as deals, offers, coupons and so on.
Marketers need to cleverly combine mobile with social and local to reach every one of their target demographics. They need to develop good mobile Web experiences for their customers and need to prioritize according to which platforms their target audience are utilizing most.
The Forrester Research report is a great read and provides for some good advice and some sound predictions. That the US mobile advertising spend is continuing to grow shows confidence in mobile marketing and the opportunities that are out there for those who embrace it.
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.
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